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George Levendis

Managing Director, ANT1 TV, Mak TV & Antenna Studios, Greece

Antenna TV Single SA

George Levendis is Managing Director of Antenna TV, MAK TV and Antenna Studios for the ANT1 Group, having been promoted from CMO. In this capacity, he plays a pivotal role in leading all operations of the television stations and the ANT1 Studios, overseeing the P&L's and offering strategic guidance to empower creative and commerical growth.

Prior to this, he was the Executive Producer and showrunner of Red Bull's The Cut. In 2018, he took on the role of COO of Acun Medya Global, focusing on the production and expansion of TV formats internationally. From 2011 to 2018, he was Head of International for Syco TV, a joint venture between Simon Cowell and Sony Music Entertainment. In this role, he was responsible for the international expansion of The X Factor and Got Talent and other Syco TV franchises. During his tenure at Syco, Got Talent and The X Factor had rapid international success. Got Talent was produced in over 70 markets and The X Factor was sold to over 56 markets globally.

Over the last 20 years, Levendis has held senior management and international marketing positions at a number of record companies, including Arista Records, Arista Records U.K., BMG Greece, BMG Australia, Heaven Music, and culminating as Senior Vice President of Sony BMG Global Marketing at the headquarters of Sony BMG in New York City. In this position, he oversaw worldwide campaigns for artists including Beyoncé, Justin Timberlake, Pink, Shakira, Foo Fighters, Kings of Leon, Leona Lewis, Il Divo and Westlife.

Speaking on: NATPE Honors Europe VIP Award Gala; View from the top: Where do we go from here?

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