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Pitch & Play LIVE is open for entries! Showcase your format to the world.

Pitch & Play LIVE! is back for its 9th edition, showcasing the CEE region’s most original and internationally promising format concepts.

Why apply?

1. Global exposure: Gain media coverage by CEETV and TVBIZZ.
2. Exclusive access: Get full registration and accomodations at NATPE Budapest and NATPE Global 2026. 
3. Industry connections: Development meetings with leading distributors during the markets.

Selection criteria:

Originality: How fresh and unique is the concept?
Universality: Does it have flexibility for changes and development? 
Internationalism: Does the format have worldwide sales potential?

Submit your entry by Friday, May 9, 2025 here.


Introducing the industry leaders shaping NATPE Budapest 2025 programming

NATPE Budapest is excited to announce a distinguished group of industry leaders, representing a cross-section of the entertainment landscape, who will help shape the programming of CEE's most trusted and effective content marketplace:

Gabor Balogh, Independent Consultant
Ralf Bartoleit, CEO, bTV Media Group
Agata Borowiecka, TV Rights Acquisition Director, Telewizja Polsat
Alina FloreaInternational Television Consultant
Stella Litou, CEO, CME Adria; CEO, Pro Plus; President, Management Board, RTL Croatia
Irina Panfilova, SVP, Distribution & Networks CEE & RUCIS, Sony Pictures Entertainment 
Iwona Pilgrim, Executive Director, Regional TV Licensing, CEE, Paramount Global Content Distribution
Balázs Szabó, Chief Content Management Officer, RTL Hungary
Andrea Zaras, Head, Content Management, TV2Media Group


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