Opening Remarks
Donau Ballroom at Dorothea
9:25 AM-9:30 AM

Opening Keynote with YouTube’s Andreas Briese
Donau Ballroom at Dorothea
9:30 AM-10:00 AM

Andreas Briese will share actionable insights tailored to the CEE market, focusing on how creators and media companies can leverage YouTube to grow audiences and monetize content.

Speaking

Global format briefing: Spotting the next big thing
Donau Ballroom at Dorothea
10:00 AM-10:30 AM

TV formats are constantly evolving, so we turn to the numbers for a lens on what's next; what's capturing audiences, and what's not? In this data-driven session, K7 Media shares an exclusive snapshot of the global format landscape, revealing the insights behind the content trends.

Speaking

Realscreen presents: 30 Minutes with AMC Networks
ARZ Restaurant & Corso Bar
10:45 AM-11:15 AM

Realscreen is bringing it’s signature intimate and interactive Buyer briefing format to Budapest. Hear from AMC Network’s László Gáspár as he speaks candidly about programming strategies, plans, and priorities in an (off-the-record) session.

Seating is limited.

No sign-up is required, seats are filled on a first-come, first-served basis until we reach room capacity.

Adding this session to your agenda does NOT guarantee your spot, so be sure to show up a bit early.

Speaking

Format Futures: Making it work (locally)
Donau Ballroom at Dorothea
3:15 PM-4:00 PM

From creative financing and production models, to nuanced cultural curation, local versions of global franchises have the power to surpass the original by injecting buzz and meeting evolving audience needs. Producers and programmers share their secret sauce - best practices and innovative approaches - for reinvigorating veteran formats and generating regional hits.

Speaking

Competition: Pitch & Play Live
Donau Ballroom at Dorothea
4:15 PM-5:15 PM

NATPE Budapest’s signature competition will once again showcase the CEE region’s best new original format concepts with international potential. Come and watch this year’s three finalists pitch their projects live on our main stage—it’s always a fun and easy way to discover some promising content looking for partners and investment.

We’re thrilled to announce the finalists for this year’s Pitch & Play LIVE competition are:

Speaking

View from the top: Where do we go from here?
Donau Ballroom at Dorothea
10:15 AM-11:00 AM

Top CEE leaders take the stage to share their vision for how the industry needs to innovate — and collaborate — to successfully navigate change and build a strong regional media ecosystem.

From legacy transformation and bold content plays, to the region’s evolving role on the global stage, this forward-looking conversation will explore how the industry must re-prioritize and adapt existing market strategies and tactics to meet the shifts, challenges, and opportunities on the road to 2030.

Speaking

CEE Breakout Hits
Donau Ballroom at Dorothea
1:30 PM-2:00 PM

Every year, the CEETV team, led by Georgi R. Chakarov, sums up the past TV season by picking the most successful premieres across the CEE region. Georgi will once again present the CEE Breakout Hits of the year to the NATPE Budapest attendees, focusing on the factors for the success of the new hits and how those could affect the programming strategies and acquisition policies of broadcasters in their respective markets moving forward.

Speaking

Cracking the Code Behind Talpa Studios' Global Hits
Donau Ballroom at Dorothea
2:30 PM-3:00 PM

Founded by legendary format creator John de Mol (The Voice, Big Brother), Talpa Studios continues to break new ground in global unscripted entertainment. Known for bold ideas that travel internationally, Talpa Studios has a proven formula for creating standout formats. This session offers a rare look at the key elements behind Talpa’s creative process, global partnerships, and international successes.

Speaking

Formats Futures: How to make a splash on the global stage
Donau Ballroom at Dorothea
3:30 PM-4:15 PM

While massive franchises like Survivor and Big Brother dominate global screens, emerging formats making waves and securing international adaptations often come from smaller but highly creative players. This session will bring together executives from innovative companies to discuss strategies for developing breakout formats and how they’re capitalizing on changes in the global marketplace to drive international sales.

Speaking