George Levendis is a global media executive whose 30-year career spans the convergence of television, music and digital entertainment. As Managing Director of ANT1 TV, MAK TV, and Antenna Studios, George currently leads one of Europe's significant media operations, guiding strategic content development while advancing new distribution models across traditional and streaming platforms.

His work at Syco Entertainment exemplifies a nuanced understanding of global content strategy, where he played an integral role in expanding The X Factor from 25 to 56 markets and Got Talent from 25 to 72 markets, earning recognition with a Guinness World Record and the 2015 Broadcast Award for Best International Program Sales. This growth reflected deeper insights into how entertainment formats adapt across cultural boundaries while maintaining consistency and commercial viability.

Building on extensive experience in music entertainment - from senior marketing roles at Sony BMG and Arista Records to developing the 360° artist model at independent Heaven Music - George brings a unique perspective to content creation that bridges music and television. His experience includes executive producing Red Bull Media House's The Cut and developing international strategy for Acun Medya Global's EXATHLON format. This cross-industry fluency has informed his approach to launching streaming platforms, developing international and local scripted series, and creating integrated content strategies that extend beyond traditional broadcasting boundaries.

His current leadership encompasses diverse content development from Formula 1 and UEFA sporting rights to international co-productions, while establishing new business verticals including live events and branded content. Throughout shifts in technology and audience behaviour, George has maintained a steady focus on sustainable content strategies that serve both creative ambitions and commercial objectives in an evolving media landscape.