Alina Florea

Business Development

Alina Florea is an established, dynamic and accomplished international entertainment consultant and executive, known for her strategic vision, unwavering commitment to excellence, and proven track record in the TV industry. Over her three decades career in acquisitions and programming Florea built strong relationships with major content suppliers, ranging from the US studios to independent distributors, securing high-quality, high-performance scripted and non- scripted content.

Beginning her career in publishing, then moving into production and distribution, Florea eventually settled and developed her career in television.  As Head of Acquisitions at Media Pro International, Florea was instrumental in launching Pro TV in Romania, and was responsible for the acquisitions strategy,output and volume deals, which contributed to establishing the channel into the market leader.

In the early 2000’s Florea relocated to London, UK, joining Zonevision International as Head of Acquisitions and Programming for their scripted channels spanning across multiple territories, including Showtime Turkey, Zone Europa in Poland, Hungary and Latin America, as well as Zone Romantica in the UK, Poland and Hungary, Pan-CEE and Romania.

Once Zonevision became part of Liberty Global and continued to expand, Florea’s remit continued to grow, becoming Director of Acquisitions and Programming in 2009, when CBS (now Paramount) entered into a channel joint venture with Liberty Global and launched four highly successful UK channels: CBS Action, CBS Drama, Horror Channel and CBS Reality, followed by the launch and re-launch of a number of commercially successful CBS branded channels in Central and Eastern Europe and Africa.

In her position as VP Acquisitions and Content Partnerships at AMC Networks International, Florea was responsible for devising and implementing content acquisition and programming strategies for over 15 feeds across EMEA and the UK,
including AMC, Sundance and the CBS channels and contributing to the launch and growth of FAST and VOD channels.