Pitch & Play LIVE!

Pitch & Play LIVE! will once again showcase the CEE region's best original format concepts

In partnership with:

NATPE Budapest, the most prominent global TV market focused on the EMEA and CEE regions, and leading industry news platform CEETV are now accepting submissions for the 8th edition of PITCH & PLAY LIVE!

This format pitching competition will be a feature highlight at NATPE Budapest 2024, continuing the event's longstanding tradition of seeking out and celebrating new format concepts from the CEE region with the highest international potential. Previous winners have gone on to successfully finance, produce and sell their shows globally.

The registration and application process for PITCH & PLAY LIVE! remains the same, and any original unscripted format concept created after May 1, 2023, can be submitted for consideration.

A selection committee will evaluate each format based on three criteria:

  • originality - how fresh and unique is the concept
  • universality - does it have flexibility for changes and development
  • internationalism - does the format have worldwide sales potential

The three entries that receive the most points will be selected to participate in the Pitch & Play LIVE! Final, which is scheduled to take place at NATPE Budapest on Tuesday, June 25, 2024.

Submission requirements:

  1. Format description
  2. Trailer – promo video of the format (up to 5 minutes) with English subtitles
  3. Episode – video of at least 1 episode with English subtitles (2 episodes will also be accepted)


  • Additional format information (air dates, ratings, promotional initiatives, technical details) - up to 1 page in English (A4 size, font min. 10)

All submissions are electronic; no other forms of submissions will be accepted. Each format is registered separately for participation and considered a sovereign entry in the competition. Participants can submit more than one format.


  • Media coverage by CEETV and TVBIZZ
  • One full registration to NATPE Budapest 2025, including 3 nights accommodation at the InterContinental Budapest
  • One full registration to NATPE Global 2025, including 3 nights accommodation at the InterContinental Miami
  • Development meetings with leading distributors during the markets

How to apply:

  1. Gather all the required documents as outlined above
  2. Send the materials to pitch.play@ceetv.net


Applications will be accepted until Friday, May 24, 2024.



By sending their submissions the Entrants accept and agree to all rules of the competition and its outcome as described on this page. Entrants will receive a confirmation email that the submitted materials are accepted for consideration. CEETV, TVBIZZ and NATPE are released of any liability for the origin, content and copyright of the submitted materials. Entrants take sole responsibility for the property of the submitted content and all associated copyrights, including those of third parties when entering the competition by sending their submissions.

Each Entrant understands and acknowledges that NATPE, CEETV and TVBIZZ (the Sponsors) have wide access to ideas, designs, and other materials, and that new ideas/Scripts are being developed by its own employees, suppliers, and/or business partners. Each Entrant also acknowledges that many ideas may be competitive with, similar or identical to the Submission and/or each other in theme, idea, format or other respects. By submitting a Script for Sponsor's consideration, Entrants agree to the following:

Sponsors, by virtue of its position in the entertainment industry, may receive or may have already received submissions of ideas, formats, stories, scripts, screenplays, synopses, treatments, suggestions and the like, whether as part of the Contest or not. Furthermore, many such submissions received by Sponsor may be similar to or identical to those developed by the Entrant. In furtherance of this acknowledgement, Entrants agree that they will not be entitled to any compensation based on the use by Sponsors or any party affiliated with Sponsors of materials that contain similar or identical ideas, formats, storylines, etc. as those contained in the Script submitted by the Entrant.

Entrants acknowledge that no fiduciary or confidential relationship exists between them and the Sponsors, and Entrants further acknowledge that no such relationships are established between the Entrant and Sponsors by reason of Entrant's submission of a Script to Sponsors.

Entrants acknowledge and agree that the Released Parties do not now and shall not have in the future any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of copyright, trade secret, or other intellectual property rights in and to a Submission.


Entrant will be responsible for securing any and all necessary licenses or consents for (a) any performances, displays or other uses of copyrighted works, trademarks or patented inventions or designs and (b) any use of any name, likeness, signature, voice or other impression, or other intellectual property owned by others at the Show. Entrant agrees not to allow any musical work protected by copyright to be staged, produced or otherwise performed, unless Entrant has previously obtained written permission from the copyright owner, or the copyright owner's designee (e.g., ASCAP, BMI or SESAC) for this use. Entrant accepts full and complete responsibility for the performance of all obligations under any agreement permitting the use of the music, including but not limited to, all obligations to report data and to pay royalty fees. Entrant agrees to indemnify, defend and hold harmless NATPE, CEETV and TVBIZZ and their respective directors, officers, employees, agents, and representatives from and against any claim of liability and any incident or resulting loss, cost or damage, including but not limited to, reasonable attorney and expert witness fees, and all other associated costs of lawsuits, for failure or alleged failure to obtain these licenses or consents or for infringements of copyright, patent or the unauthorized use of a registered trademark or service mark or other violations of the property or proprietary rights, or the rights of privacy or publicity of any third party. ceetv tvbizz

If you have any questions, please reach out to pitch.play@ceetv.net



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