Maria Chiara Duranti, founder of the media company Formatbiz, is an experienced TV journalist and producer who has worked at Mediaset Italy, Telecinco and Bloomberg Television over the course of her career. She is also member of the International Academy of Television Art & Sciences and member of WAWA (Worldwide Audiovisual Women’s Association) and WiFT&M Italy (Women in Film, Television & Media Italia) for the promotion of the women in the television business industry. In her current position as Head of Formatbiz and Formatbiz Communication, Duranti provides valuable information about TV trends and the formats market to many leading Italian production companies.

Duranti has an extensive background in scripted and unscripted formats, and her areas of expertise include strategic management and planning, international relationship management, marketing and international business development and event planning and coordination. She is also teacher at Università Cattolica del Sacro Cuore di Milano with a course focused on International TV Market at the Master Fare TV. She is also a professional journalist since 1999.

Formatbiz has been providing high-end customer service, media relations and international business development solutions to Italian producers and broadcasters looking to expand their visibility for more than 25 years. Its new PR & Communications agency specializes in writing press releases in English for Italian and international media companies.

Speaking on: PANEL: Formatting Success: Taking 'the Floor' And 'the 1% Club' Across Europe; IN CONVERSATION WITH: Alexander Rodnyanksy